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Features

Every capability your customer team needs—starting with WhatsApp

FigReply combines WhatsApp Business API, visual chatbots, shared inbox, CRM, drip automation, broadcasts, and reports into one platform for growing businesses.

WhatsApp feature guides

Deep dives on automation, API, marketing, chatbots, CRM, and more—written for teams evaluating WhatsApp software.

Platform capabilities

Explore each pillar of FigReply—what it does, why it matters, and how teams use it day to day.

Feature

WhatsApp Business API

Connect verified WhatsApp Business numbers through the official Meta Cloud API. Manage templates, media headers, multi-language messages, and delivery tracking from one workspace.

Benefits

  • Official WhatsApp Cloud API (not unofficial device linking)
  • Multiple WABA accounts and phone numbers per workspace
  • Template wizard with Utility, Marketing, and Authentication categories
  • Live sync with Meta approval status and sending tiers

Use cases

  • Order confirmations & delivery updates for D2C brands
  • Appointment reminders for clinics and coaching centres
  • Lead qualification for real estate and education
Feature

Visual Chatbot Builder

Design WhatsApp chatbots in a visual flow builder with 13+ node types—messages, templates, quick replies, conditions, delays, API calls, and agent handoff. Publish flows that run 24×7 without code.

Benefits

  • Visual flow builder with branching and variables
  • Keyword triggers, opt-out handling, and round-robin assignment
  • Agent handoff with full conversation context
  • API request nodes to connect your existing systems

Use cases

  • FAQ and enquiry bots for after-hours coverage
  • Lead qualification before sales handoff
  • Order-status and support triage flows
Feature

Shared Team Inbox

Give support, sales, and success teams a real-time shared inbox. Filter by unread, pinned, mine, or unassigned; assign agents, use quick replies, track the 24-hour session window, and export conversations.

Benefits

  • Real-time updates via WebSocket
  • Filters: All, Unread, Pinned, Mine, Unassigned
  • Quick reply library with / shortcut
  • Pin chats, assign agents, media attachments, and export

Use cases

  • Agencies managing multiple client WhatsApp lines
  • Multi-location retail and healthcare teams
  • Growing startups graduating from personal phones
Feature

CRM & Lead Pipeline

Manage contacts with CSV import/export, colored tags, keyword auto-tagging, contact lists, and source tracking. Move leads through pipeline stages—New → Qualified → Call Booked → Won → Lost—with scoring and agent assignment.

Benefits

  • Contact profiles with custom fields and opt-in status
  • Lead pipeline with stages, scoring, and CSV export
  • Contact lists for segmented campaigns
  • Source tracking for where leads come from

Use cases

  • Sales teams tracking WhatsApp leads end-to-end
  • B2B teams importing leads from spreadsheets and external forms
  • Agencies maintaining client customer databases
Feature

Drip, Retarget & Greetings

Beyond chatbots, automate drip sequences with delayed template steps, retarget rules for read-no-click and no-reply segments, and birthday/anniversary greetings scheduled to send on the right day.

Benefits

  • Drip sequences with delay days and pause-on-reply
  • Retarget rules: read-no-click, clicked, no-reply segments
  • Birthday and anniversary automated greetings
  • Tag-linked drip enrollment from inbound messages

Use cases

  • Welcome and nurture sequences for new contacts
  • Re-engagement after broadcast campaigns
  • Automated birthday wishes for retail and loyalty programs
Feature

Broadcast Campaigns

Launch template-based broadcast campaigns to contact lists or manual numbers. Schedule sends, track sent/delivered/read/failed per recipient, cancel active campaigns, and export results to CSV.

Benefits

  • Bulk sends to contact lists or phone numbers
  • Schedule campaigns with datetime picker
  • Live ring gauges: Sent, Delivered, Read, Failed
  • Quick Send for one-off or scheduled template blasts

Use cases

  • Festival offers for retail and D2C
  • Webinar and open-day invites for education
  • Property launch alerts for real estate
Feature

Reports & Analytics

Track messages, inbound/outbound volume, open conversations, active campaigns, and 7-day trends on the dashboard. Filter message logs by date range, export CSV reports, and review campaign recipient analytics.

Benefits

  • Dashboard KPIs with 7-day activity charts
  • Date-range message logs with CSV export
  • Per-campaign delivery and read analytics
  • WhatsApp API trace logs for debugging

Use cases

  • Ops leaders monitoring message volume and failures
  • Marketing measuring broadcast reply rates
  • Founders reviewing team activity weekly
Feature

Custom Integrations

FigReply’s WhatsApp platform ships with chatbot API nodes, export-ready data, and enterprise controls. Connections to Facebook, Instagram, CRMs, marketplaces, or internal tools are delivered as custom work tailored to each client’s stack.

Benefits

  • Chatbot API Request nodes for external HTTP calls
  • Custom webhook and connector development on request
  • CSV import/export and contact source tracking
  • RBAC, audit logs, and API trace debugging

Use cases

  • Routing ad leads from Facebook or marketplaces into WhatsApp
  • Syncing order events from ecommerce or ERP systems
  • Connecting internal CRMs and helpdesk tools

Feature FAQs

Quick answers about FigReply’s WhatsApp platform capabilities.

Yes. FigReply connects through the official WhatsApp Business API so your business can send compliant template messages, receive customer-initiated chats, and scale without using unofficial or banned clients.

Custom integrations

Connect WhatsApp to your stack — built for your business

FigReply’s core platform is WhatsApp inbox, CRM, chatbots, and campaigns. Integrations with Facebook, Instagram, CRMs, marketplaces, and other tools are scoped and delivered custom per client—not one-size-fits-all plugins.

Lead sources

Facebook, IndiaMART, website forms

On request
CRM & ERP

Salesforce, HubSpot, Zoho, in-house tools

On request
Ecommerce

Order status, inventory, shipment alerts

On request
Other channels

Instagram, Messenger, Telegram, Email

On request

Already in the platform: chatbot API Request nodes, webhook-ready architecture, CSV import/export, and RBAC with audit logs. Tell us what you need connected—we design and build the integration for your deployment.

See these features in a live demo

We’ll walk you through WhatsApp onboarding, chatbot setup, and the inbox your team will actually use.

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